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Twitter’s 27-Hour Fire Sale As Elon Musk Struggles To Pay Rent

by DNB ind News Desk
January 18, 2023
in World, Business
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Twitter’s 27-Hour Fire Sale As Elon Musk Struggles To Pay Rent
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The 27-hour online auction, organised by Heritage Global Partners Inc., is the latest sign of upheaval at the company, which billionaire Elon Musk acquired for $44 billion last year.

Fancy an espresso machine once used by Twitter Inc. employees? Or a neon display of its logo? Fans of the social media company have a chance to get their hands on them in a fire sale of items from its San Francisco headquarters starting Tuesday.

The 27-hour online auction, organised by Heritage Global Partners Inc., is the latest sign of upheaval at the company, which billionaire Elon Musk acquired for $44 billion last year.

The 631 lots of “surplus corporate office assets” range from the mundane – industrial-scale kitchenware and typical office furniture like whiteboards and desks – to less typical fare for office auctions, such as quirky signage and more than 100 boxes of KN95 masks. Also in the mix are a range of designer chairs, coffee machines, iMacs and stationary bike stations capable of charging appliances.

Most of the items, including company memorabilia like a large Twitter bird statue and an “@” symbol sculpture planter, had starting bids of $25. With about 20 hours left in the auction, the neon logo had received 64 bids valuing it at $17,500 – the highest current bid of the lot. The bird statue had 55 bids, pushing the price to $16,000, while the “@” sculpture had 52 bids for a $4,100 value.

Wild to see the Twitter office on auction. Board room tables, phone booths, chairs, monitors… even the Twitter bird statue. Great memories from a different era. https://t.co/kLOx69ZbeI pic.twitter.com/BFfvFy6Pg4

— Kevin Weil 🇺🇸 (@kevinweil) January 15, 2023

Organisers have said the sale isn’t intended to shore up Twitter’s finances. A representative of Heritage Global Partners told Fortune magazine last month that “this auction has nothing to do with their financial position.” The auction house was not immediately able to respond to queries sent outside normal business hours.

Still, more cash is likely welcome for Musk, who is trying to cut costs radically at the company, and has failed to pay rent for another San Francisco address, attracting a lawsuit. Other offices, including its Asia-Pacific base in Singapore, have also not been spared, with staff there being asked to clear out and work from home.

Twitter, which no longer has a media relations team, did not respond to emailed queries from Bloomberg News.

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