Apple event 2025: The wait is nearly over, Apple’s biggest show of the year is about to take the stage. Forget red carpets, nothing beats the drama of a new iPhone reveal, especially for tech enthusiasts. This September, all eyes are on the iPhone 17 lineup, teased with the tagline “Awe Dropping”, a cheeky promise that has already sent the rumour mill into overdrive.
From talk of the thinnest iPhone ever to whispers about big batteries and smarter AirPods, the upcoming launch promises more than just incremental upgrades. So, what’s in store? Here’s a quick guide to Apple’s iPhone 17 launch event
Apple event 2025: How to watch the iPhone 17 launch Live
Apple is set to host its next grand unveiling today, September 9, at 10 am Pacific Time (10:30 PM IST). The event will take place at Apple Park in Cupertino, California. But what about the fans in India? Don’t worry, you’ll be able to stream the launch. Tech enthusiasts can tune into the livestream either via Apple.com, the Apple TV app, or Apple’s official YouTube channel. Expect slick visuals, plenty of dramatic pauses, and, of course, Tim Cook’s signature “Good morning!” to kick things off.
iPhone 17 series launch: What to expect
This year, Apple is expected to introduce four fresh iPhone models: iPhone 17, iPhone 17 Air (rumoured to replace the Plus), iPhone 17 Pro, and iPhone 17 Pro Max.
One of the most talked-about upgrades is the battery boost for the Pro Max, which could cross the 5,000mAh mark, the largest ever in an iPhone. Bigger screens and improved cameras are also tipped across the range.
The standout device might be the iPhone 17 Air, said to be the thinnest iPhone ever at just 5.5mm. Despite its ultraslim frame, it could sport a generous 6.6-inch display, striking a balance between sleek design and immersive viewing. The rumour has it that to make stay true to the slimness of the iPhone 17 Air, Apple will remove the physical SIM tray option and will offer only e-SIM.
While there is no official notification on the pricing yet, the rumours and leaks suggest that the iPhone 17 lineup will debut with a price hike. According to speculation, the vanilla model can be priced at Rs 89,900. The new entry, the iPhone 17 Air, could cost around Rs 95,000, while the iPhone 17 Pro Max is expected to be priced at Rs 1,64,900. But, wait for the official announcement tonight before making up your mind.
iOS 26 and Other Software Updates
Alongside new hardware, Apple will roll out iOS 26, which debuts the sleek “Liquid Glass” design language first teased at WWDC earlier this year. Expect refreshed looks, smoother transitions, and possibly a few surprises Apple has kept under wraps.
Other updates could include watchOS 26, macOS Tahoe, and iPadOS 26, each bringing incremental but meaningful improvements.
Interestingly, Apple is also scaling up iPhone production in India. According to reports, all iPhone 17 models will be assembled across five factories in the country, signalling a major shift in Apple’s global supply chain strategy.
Apple Watch Series 11 and Beyond
The spotlight won’t be only on iPhones. The Apple Watch Series 11 could bring serious health upgrades, with features like blood pressure monitoring, enhanced sleep metrics, and a longer-lasting battery.
The rugged Apple Watch Ultra 3 might also join the line-up, boasting a larger display, 5G support, and even satellite messaging for adventurers off the beaten path. A new Watch SE may round off the collection for those wanting Apple’s wearable tech at a lower cost.
AirPods Pro 3: Smaller, Smarter, Sleeker
Apple’s earbuds are set for a glow-up too. The AirPods Pro 3 are expected to feature a more compact design, touch-sensitive controls, and an upgraded H3 chip for better noise cancellation and adaptive audio.
In a fun twist, they may also introduce a live translation feature, allowing wearers to understand conversations in different languages almost in real time. With health sensors linking directly to the Apple Watch, workouts could feel more integrated than ever.
Apple has kept its cards close to its chest with the “Awe Dropping” tagline, but all signs point to a blockbuster event. Whether it’s a slimmer iPhone, smarter AirPods, or a watch that doubles as a health monitor, there’s plenty to get excited about.
